Rebrand: Sushi To Dai For
Sushi To Dai For is a popular sushi restaurant in San Rafael, CA. Sushi To Dai For's look and feel is exquisite with fresh fish, a unique menu, and a pleasantly affordable atmosphere. You're welcome to sit at a table or the bar as you watch the chefs prepare your delicious sushi.
The creative process
From sketched to the final product, each stage is important in the process. I came up with a list of 30 words that I felt represented STDF best within their existing identity as a restaurant. I sketched these ideas and began experimenting with different shapes, letters, and lines. I wanted to use lines to make curves and illustrate movement.
